Wil-Ro Streamlines Product Offerings, Leverages Strategic Partnerships, and Targets Innovation for 2022
GALLATIN, Tenn. – January 28, 2022 – Wil-Ro, Inc., a leading truck body manufacturer based in Gallatin, Tenn., exceeds 25% growth in 2021 compared to 2020 by streamlining product offerings and leveraging strategic partnerships to expand its geographic reach with shared focuses on innovation, community and growth.
In Q4 2021, Wil-Ro implemented product line standardization to improve production workflows and lead times for its high-demand truck bodies, narrowing its product suite within the Landscape Series, Flatbed Series and Platform Series.
- Landscape Series: Standard Landscape, Removable Dovetail Landscape, Landscape Dump, Distributor Landscape
- Flatbed Series: American Flatbed, Patriot Flatbed, Freedom Flatbed, Skirted Flatbed
- Platform Series: Standard Platform, Heavy Duty Platform
“2021 had many shared industry hurdles, and we’ll continue to navigate the limited truck availability and supply chain shortages in 2022,” said Joshua J. Coster, President & Owner of Wil-Ro, Inc. “In the second half of 2021, several strategic decisions were made and thoughtfully rolled out targeting long-term, national growth, which reallocated our customer mix to 56% distributor partners, 40% commercial dealerships, and 4% end-users across 35 states. Collectively, our efforts have positioned our team, our partners and our brand for continued success in 2022 and beyond.”
2021 marked key partnerships designed to provide greater access and support business growth among Wil-Ro’s customer base included:
- Northpoint Commercial Finance, offering dealers and distributors financing options
- Industrial Power Truck & Equipment, upfitting program in the Dallas/Fort Worth, Texas market
- GM Bailment Pool, GM Commercial Dealership program for medium-duty and low cab forward (LCF) chassis
Wil-Ro’s partnerships and a strong commitment to being proactive among its growing customer base are 2022 initiatives, as the company aims to enhance customer relationships and innovation opportunities.
“We’re working to increase our frequency of communication and in-person visits with all partners, said Trey Hinton, New Business Development Team Member of Wil-Ro, Inc. “We want their direct feedback on how to improve our product and processes further while building a brand more attractive to their customers.”
Alongside its strong sales growth, Wil-Ro also made strides that furthered its mission and vision and centered on one of its core values—Give Back.
“At Wil-Ro, we provide enrichment opportunities that impact our culture and community beyond the walls of our factory,” said Ashley Freeman, Chief People Officer of Wil-Ro, Inc. “While overcoming pandemic obstacles, the Wil-Ro Team logged nearly 300 volunteer hours, a 15% increase over the previous year, and increased our charitable gifts by 40% year-over-year. Our Give Back core value resonates deeply with our team members. It’s a way of doing business and living that helps us all thrive.”
Wil-Ro targets a focused growth goal for 2022 with an aggressive approach to the continued expansion of its National Distributor Network.
Wil-Ro is exhibiting at the 2022 NTEA Work Truck Show in Indianapolis, the 2022 NATDA Trailer Show in Nashville, and will host its much-anticipated, second annual Wil-Ro Truck Show in April 2022 at the company’s Gallatin, Tenn.-based factory.
About Wil-Ro, Inc.
Crafted in America since 1973, Wil-Ro, Inc. manufactures high-quality truck bodies and trailers for landscaping, hauling, construction, equipment distribution, and farming, as well as outdoor adventure excursions. Wil-Ro’s premier truck bodies and trailers come in a variety of standard models as well as custom configurations to fit the needs of customers and distributor partners nationwide.
Headquartered in Gallatin, Tennessee, Wil-Ro focuses on craftsmanship and people, fostering time-honored manufacturing processes to build the strongest, longest-lasting truck beds and trailers in the industry.
Forged in the fires of the American spirit, Wil-Ro is American-made and Veteran owned. For more information, please visit wil-ro.com.
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Audra Wait | Wait & Co.