Press Release: Wil-Ro, Inc. Joins General Motors Fleet Bailment Pool
Partnership Leverages Bailment Pool Locations in Southeast Region
GALLATIN, Tenn. – April 5, 2021 – Wil-Ro, Inc. a leading truck body manufacturer, finalized a partnership in December 2020 to join General Motors Fleet Bailment Pool, and anticipates chassis to be available through its Gallatin, Tenn.-based factory beginning mid-2021.
This partnership will help support Wil-Ro’s growth into new markets, and geographic footprint expansion among GM Commercial Dealerships on their medium-duty and Low Cab Forward (LCF) needs.
Likewise, this strategic initiative facilitates business demands and growth for Wil-Ro’s customers, providing them greater chassis and truck body availability through GM bailment pool opportunities.
“Wil-Ro is excited and honored to join the GM bailment pool program,” said Joshua J. Coster, President and Owner of Wil-Ro, Inc. “With nearly half a century of manufacturing expertise and a Sales Team focused on building long-term relationships while driving growth, our company aligns well with GM, its bailment pool, and work truck customers of two established brands.”
Partnership GM Bailment Pool models include, Chevrolet Silverado Chassis Cab Lineup: 4500 HD, 5500 HD and 6500 HD; and Chevrolet LCF Lineup: 3500 and 4500 LCF Gas, 4500, 5500 HD/XD LCF Diesel, and 6500 XD LCF Diesel.
Following Coster’s 2017 acquisition of the 45+-year manufacturing organization, he shifted Wil-Ro’s sales strategy moving away from primarily targeting end-users and single truck bed sales, to aggressively focus on establishing and growing a National Distributor Network and cultivating nationwide reach while still nurturing its end-user customer base.
Wil-Ro, Inc. is excited to offer this opportunity to its growing dealership customer base.
About Wil-Ro, Inc.
Crafted in America since 1973, Wil-Ro, Inc. manufactures high-quality truck bodies and trailers for landscaping, hauling, construction, equipment distribution, and farming, as well as outdoor adventure excursions. Wil-Ro’s premier truck bodies and trailers come in a variety of standard models as well as custom configurations to fit the needs of customers and distributor partners nationwide.
Headquartered in Gallatin, Tennessee, Wil-Ro focuses on craftsmanship and people, fostering time-honored manufacturing processes to build the strongest, longest-lasting truck beds and trailers in the industry.
Forged in the fires of the American spirit, Wil-Ro is 100% American made, and Veteran owned.
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