Innovating Since 1973

FOUNDED ON THE AMERICAN DREAM

In everything we do, our core values set us apart from the others. From our factory in Gallatin, Tennessee to the surrounding community and partnerships we’ve made nationwide, we’re committed to serving each other and the people whose lives we have the good fortune to touch.

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Our Mission

To build a culture where product comes after people and their passion.

Top Work Places 2021-2023 by the Tennessean

Our Vision

To be the best truck body manufacturer. Expect accelerated growth and respectable profits while creating careers and impacting our community.

50 years of excellence badge

Wil-Ro's Core Values

Core_Lead

LEAD WITH HUMILITY

Humility is not thinking less of yourself, but thinking of yourself less.

Core_Fun

MAKE MANUFACTURING FUN

Do what you love and love what you’re doing! Smile and make it fun!

Core_Praise

EAGERLY GIVE PRAISE

Appreciate the positivity in those around you. Tell them constantly.

Core_Innovate

INNOVATE & GROW

Move forward and grow each day. Don’t stop.

Core_GiveBack

GIVE BACK

Take a vested interest in our community and environment. Remember your beginnings. Do both without being asked.

Core_GoldenRule

DEMONSTRATE THE GOLDEN RULE

Matthew 7:12 “So whatever you wish that men would do to you, do so to them.”

Core_Live-Passionately

LIVE PASSIONATELY

Be confident, energetic, and excited through life’s journey. Take risks. Jump in the deep end. Follow your dreams.

Core_Premier

DELIVER A PREMIER PRODUCT & EXPERIENCE

We pride ourselves in building a product and experience that is unrivaled in pride of craftsmanship, quality, and delivery. Exceed expectations.

Who We Are

WHO WE ARE

Our team is central to everything we do. We’re growing a company with the mindset of a large corporation while staying true to our core values. Within the metal, paint and wiring of each Wil-Ro truck body you will find the hearts and stories of each committed team member – their pride is the core of our business.

Who we are
Wil-Ro History of the Gooseneck

OUR HISTORY

When you buy from Wil-Ro, you’re forging a life-long partnership. Our strong relationships have been the backbone of our legacy, and we’re proud to be a part of your story as well. Over the decades, we’ve grown alongside of our partners. We’ve succeeded together, we’ve innovated together, and we’ll continue to shape this industry together.

History
Wil-Ro Community

OUR COMMUNITY

Our commitment to our core values extends far beyond the walls of our factory in Gallatin, Tennessee. We take pride in sharing our knowledge and resources with our neighbors and we work hand-in-hand to help build a strong community. We work together, we learn together, and we grow together – this is who we are.

Community
Pillars of Excellence, Craftsmanship

CRAFTSMANSHIP

Wil-Ro’s premier truck bodies are manufactured with the artistry and diligence of skilled masters. We use quality vetted materials to ensure that each truck body is reinforced with strength and integrity that only a craftsman would provide. To top that all off, they’re all American made products.

Pillars of Excellence, Culture

CULTURE

Our legacy lives 45 years strong, and we’re still counting. From our foundation to today, we’re committed to building strong connections among our team and within the community. Our expertise may be in manufacturing, but we also provide relationships that guarantee success.

Pillars of Excellence, Service

SERVICE

We strive to set the industry lead-time benchmark, and also provide less than 24-hour turnarounds on quotes and inquiries. We provide ongoing training and support so you can get the most out of installing and using your Wil-Ro product.

Pillars of Excellence, Warranty

WARRANTY

We stand behind our craftsmanship. That’s why at Wil-Ro we offer a lifetime warranty on the integrity and craftsmanship of our truck bodies.

Pillars of Excellence, Features

FEATURES

With a wide range of features for load management, our truck beds provide components and custom options to deliver the durability you need in order to succeed. We offer specific and custom industrial truck beds for all needs.

Pillars of Excellence, Innovation

INNOVATION

Our commitment to innovation and quality starts with design. By developing advanced features and improving ergonomics, we deliver a premium product that leads our industry into the future.

50+ YEARS

STRONG

AMERICAN

MADE

VETERAN

OWNED

NTEA MVP

MEMBER

NATM/NATDA

MEMBERS